Bodypaint is a great way to increase brand awareness. Nearly everyone I bodypainted at Detox had no idea that this was their logo, despite the fact that this party has been going on for nearly 7 years. My assistant Jessica and I were quickly able to increase brand awareness in a fun way. Here is what made this type of promoting so successful:

1) its fun and personal to be bodypainted- the artist and attendees had 3-5 minutes of one on one time to discuss the brand and the event, boosting awareness.

2) Everyone who was bodypainted wanted to take their pictures with their paint on reaching many social networking platforms like facebook, twitter and instagram during the party.

3) The bodypainted attendees became spokepersons for their friends to come get painted and when their friends asked them about the paint they could say "this is the brand". This means nearly every person at the event had a person to person discussion about brand awareness.

4) Its personal. we are bombarded with impersonal advertising all day long with billboards, ads, commercials, etc. this is a physical one on one connection that lets the person know they are important and a great way to check in and make sure guests are having a great time.

5) Its fun to be bodypainted! Period! And its super eye catching!

I look forward to doing more branding awareness events!

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